Today I got a nice phishing scam. Here it is:
What do they tell you? That typography is inconsistent. You do not even have to read this e–mail to understand that it is not from Google. Just look: missing spaces here, unnecessary spaces there, missing punctuation. Scam.
This message is still more clever than a typical "YOU WON 1000000000€ SEND YOUR MAIL SEX ADDRESS".
So next time when you get a message from Google or Apple, watch the typography. Bad typography is the first sign of scam.